Public Service Announcements
In 2001, NHF funded two public service announcement campaigns for television audiences. In “My Father,” a daughter of a World War II veteran tells how, with the help of hospice, her father got his wish to spend the last part of his life at home among those who loved him, rather than in a hospital bed. ‘My Father’ became the #1 PSA in the nation two months after release. It aired 50,000 times in 200 cities and 50 states, grossing over 214 million impressions. It also won multiple honors for excellence: two Telly Awards, A Ciné Golden Eagle Award, and an Emmy nomination. In the same year, the Foundation released to NBC affiliates another Public Service Announcement with Today Show anchor Matt Lauer talking about how much hospice care had improved the quality of his father’s life through his final illness.
In 2002, NHF funded a public service announcement campaign in which Elizabeth Dole, as National Director of Education and Information for NHPCO, encouraged all Americans to speak with their families about end-of-life wishes – just as she had done with her mother. The project was a joint effort of NHF and NHPCO.
In 2003 NHF developed a PSA campaign for television with a generous grant from the E. Rhodes and Leona B. Carpenter Foundation. The spots dramatized the stories of surviving family members. In one, a woman tells how hospice helped her care for her husband at home. In another, a man recounts how hospice is helping him and his daughters handle their grief over the death of his wife.
In 2008, NHF and NHPCO worked with professional filmmaker Mark Meyers who created the “It Must Be Love” public service announcement. This project was a labor of love on Meyers’ part, stemming as it did from his family’s experience with hospice care at the end of their son Kaymen’s life. Read an interview with Mark Meyers here.